The Exceptional Everyday

In a world not far away, mankind and its machines created sophisticated technologies that saturated the planet with idealised images of unobtainable utopias…until one person, one act of resistance, returned us to reality and saved humanity. They called this superhero Arnhel de Serra.

Actually, that’s not quite true: The real superheroes are your everyday customers, visitors from another planet who can’t help but do extraordinary things. Arnhel simply captures these exceptional moments of truth in our parallel universe, where everything and everyone has become a look-alike brand.

That’s not to say Arnhel is without certain superpowers: the patience for observation, contemplation, anticipation and composition all have a role to play in his comic world. This watching and waiting turns his camera into a time machine that transports us back to honest reality; it is not technical imperfections but human interventions that crack the illusion of the image and restores the truth of a brand.

Arnhel might not save the world, but he does restore people’s trust in certain brands; those brave companies that honestly show customers engaging and enjoying their brand - because the truth is always interesting. 

If you are interested in saving your brand from extinction, call Arnhel today. You might want to commission him for a specific event or ad campaign; or you might prefer to retain him to build and manage a library of photos that feed your social media and build trust across all media, now and into the future.

Arnhel is based in London, a city full of interesting visitors with different customs and their guard down - but he can, of course, travel anywhere in space and time.